Tips and Tricks for Great Survey Design … and a Survey for You

We get surveys when we make an online purchase, when we speak with a customer service agent, when we want to get a  free gift card, and even when we go to the hospital. 

We’re all pros at taking surveys… and we all know when we’re taking one that’s TERRIBLY designed. 

For me, if I don’t feel like I can answer the questions, or if it gets too long or overly annoying, I’m out. 

And that organization just lost a respondent. 

I don’t want that to happen to you — because in education, surveying our stakeholders is SO important. It shows that we value our stakeholders’ opinions, feedback, and experiences. 

We can’t afford to lose respondents because of iffy survey design. 

Here are a few of my tips for upping your survey game: 

1. Ask only what’s really important. 

Make a list of what your team is wondering about or what the impact of your proposed projects/plans might be before you draft your survey questions. 

Keep it short and sweet … if it’s not related to those things, don’t include it. 

2. Reach respondents where they are. 

Think of all of your touch points with your key stakeholders. Students may be log in for online class, families may check social media for updates, and all of your stakeholders may access meal sites.

At all of these venues, you can easily ask about needs, satisfaction with the school’s efforts, or other questions you may have.

You can also get feedback through polls in Google Classroom, Zoom, via text message, or even on social media. 

3. This may seem obvious, but … make it easy for respondents to actually answer your questions. 

Keep the language clear and simple so a person of any reading level can understand it. 

Never ask about more than one topic in a single question, and try to avoid giving a neutral middle answer option when you can.

(In both of these cases, it’s very hard for you to actually learn anything from the data.)

And of course, if you work with communities who speak languages other than English, find a way to translate your survey into their language. 

Translation is a much tougher process than it should be, but it is essential for making all of your families feel valued and for hearing from your entire community, not just one subset. 

All that being said, I feel the same way about you – my colleagues, clients, and readers.

I want to know what’s important to you and what would be helpful for me to cover on the blog.

I hope that you’ve been inspired by this post and will take my brief survey below.

​I appreciate your feedback and will use it to generate future content for you!