The Reporting Revolution – Finding Your Audience

Two weeks ago I shared the first 20 pages of the book I’m writing. Now it’s time to share Chapter 2.

In case you missed the last post, the book I’m writing is called The Reporting Revolution: A little book for researchers and evaluators who give a sh*t.

Chapter 2 was an accident.

Originally I thought I was writing what will eventually be Chapter 3 (re: modern reporting strategy). But the more I wrote, the more I felt as though finding an audience really deserved it’s own space.

The download below will give you both Chapter 1 & Chapter 2.

I’m offering the ebook for free as a I write it because I want it to be really good. But in order for that to happen, I need feedback. So if you download it it, please read it and let me know what you think.

Here is what’s inside currently as of July 20:

• Chapter 1. The Big Why
  • Why are we still reporting like it’s 1999?
  • Our reports tell everyone else a story about our profession.
  • Seeing our work through our audience’s eyes.
  • Unintentional gatekeepers.
  • Mindset change – Noun report to verb report.
  • Not just better, faster too.
  • Make it easy.
• Chapter 2. Finding Your Audience
  • Who is in your audience?
  • Activity: Naming your Audience
  • Your Big 3 Audiences
  • Activity: Three Bucket Audience
  • The Audience Growth Saturation Point
  • Audience Reach Splash Model
  • Measuring your Audience
  • Audience Building or Serving?