To collect primary data (data that we need to collect first ourselves), we can rely on a rather sophisticated tool box– largely from social sciences – that has been developed over decades.
There are tools for quantitative and qualitative data collection. Here is a list of some of the important tools available to us:

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them anyway because of the conceptual and behavioral challenges they present. I am not one to shy away from pursuing difficult tasks; in fact, they inspire me to learn new ways of thinking, which in turn may push me towards new actions. I will save the other belief for another post (for the curious-minded—it is “Museums can’t be all things to all people”); today, the three simple words noted above—Less is More—are particularly important.